Are you looking to enhance your knowledge and skills in social media and marketing? Look no further! In this blog post, we will provide you with a list of the top free online courses available for those interested in learning about social media and marketing. These courses are offered by reputable institutions and industry leaders and will provide you with a solid understanding of the latest trends and strategies in the field. Whether you're a business owner, marketer, or simply looking to expand your knowledge, these courses have something for everyone. So, let's dive in and explore the best free social media and marketing courses available online!
Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, and packed full of practical exercises and real-world examples to help you turn knowledge into action.
Why get certified
Improve your CV
Find a job
Grow your career
How it works
Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.
2 Pass the final 40-question exam and get certified.
Download and showcase your new qualification on LinkedIn and your CV.
Topics covered:
Planning an online business strategy
Search engine marketing (SEM) best practices
Google Ads
Advertising locally
Advertising on social media
Email best practices
Google Ads - Measurement Certification
Earn a Google Ads - Measurement Certification by demonstrating your ability to measure and optimize Google Ads campaign performance. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Duration:4.7h
Google Ads Creative Certification
Earn a Google Ads Creative Certification by demonstrating your ability to make effective ads for Video, Display, App, and Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.Duration3.9h
Grow Offline Sales Certification
Earn a Grow Offline Sales Certification by demonstrating your ability to connect products and services with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.Duration2.6h
Google Ads Search Certification
Earn a Google Ads Search Certification by demonstrating your mastery of Google Ads Search campaigns. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified. Duration3.7h
Google Ads Display Certification
Earn a Google Ads Display Certification by demonstrating your ability to deliver effective display advertising to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.Duration2.6h
Shopping ads Certification
Earn a Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.Duration3.1h
Google Ads Video Certification
Earn a Google Ads Video Certification by demonstrating your ability to get results from YouTube and Google Video advertising solutions. Get certified by passing the assessment.Duration4.0h
Google Ads Apps Certification
Earn a Google Ads Apps Certification by demonstrating your ability to create and optimize App campaigns to meet specific marketing objectives. Prepare for the certification by completing the diagnostic assessment, or proceed to get certified.Duration2.8h
Topics covered :
Increasing the visibility of your Facebook content
Instagram marketing for business growth
Public relations and branding
Starting with Social Media Data
Beginner to intermediate skill level
Who is it for?
This video series is ideal for anyone who wants to learn the fundamentals of online marketing on their own schedule. There is no need to register, and you can watch all seven videos at your leisure.
What you'll discover
Buffer's Week of Webinars, while not a traditional social media "class" (it's a series of YouTube videos), covers everything from content curation and social media analytics to getting your content seen in Facebook's News Feed.
This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
Topics covered :
What Makes Ideas Sticky?
How Social Influence Shapes Behavior
The Power of Word of Mouth
Social Networks
Eager to take your email marketing to the next level, and start increasing sales? This tactical 25-minute class with Mailchimp’s Director of VIP Services, Ariana Hargrave, shares tools and tips you can put into action today to send better emails and achieve your business goals.
Ariana walks through three key concepts to boost your business through email – Automation, Optimization, and Personalization – and several helpful tactics and visual examples within each.
Automation – Onboarding, Abandoned Carts, Purchase Followups, Best Customers
Optimization – A/B Testing, Inbox Preview, Timewarp, Send Time Optimization
Personalization – Merge Tags, Product Recommendations, Segmenting/Targeting
By the end, you’ll have the tools to reach your customers more effectively, learn from your data, and increase revenue in a quick and easy way.
Whether you're kicking off a new email marketing campaign or looking to revamp your existing strategy, these lessons are key to growing your small or medium-sized business.
In conclusion,
there are many free social media and marketing courses available online to help individuals and businesses improve their social media and marketing skills. These courses cover a wide range of topics, including social media strategy, content creation, analytics, and advertising. Some popular platforms for finding free social media and marketing courses include Coursera, Udemy, and LinkedIn Learning. Additionally, many social media platforms, such as Facebook and Instagram, also offer their own training resources and certifications. By taking advantage of these resources, individuals and businesses can gain the knowledge and skills they need to effectively market themselves and their products on social media.
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